ABOUT US
With decades of experience spanning both brand and agency sides, Winterbridge Media brings a rare blend of strategic insight and executional excellence to every engagement. Our team’s deep expertise and adaptive approach allow us to continuously refine and apply a highly specialized skill set across all facets of media planning and buying. The result? Smarter campaigns, sharper targeting, and consistently stronger ROI for our clients.
At Winterbridge, we don’t just follow industry trends -- we anticipate them, ensuring our clients stay ahead of the curve in an ever-evolving media landscape.
Why Choose Winterbridge Media?
Senior Level Personnel
❖ Since the dawn of digital marketing, our team has been at the forefront -- crafting and executing campaigns across both client and agency environments since the 1990s. This dual perspective gives us a unique edge in understanding the full spectrum of marketing challenges and delivering results that resonate.
❖ Extensive knowledge of all formats of media and direct response marketing strategies.
❖A senior level team member is assigned to every account, no matter the spend level.
Independent Agency
❖ No shareholders or large corporate overhead costs enables Winterbridge to offer highly competitive pricing and unparalleled account servicing.
❖ Winterbridge is agnostic to the myriad of industry tools & technologies available, enabling our team to leverage those most effective and efficient for meeting our clients individual needs.
❖ Team members are dedicated to a limited and select group of clients, enabling each to serve as a direct extension of your team.
Results Matter
❖ Winterbridge specializes in performance-oriented campaigns for ROI focused brands.
❖ As a multichannel agency, we apply sophisticated media buying and optimization methodologies to engineer a precisely calibrated media mix -- delivering peak performance and ensuring every ad dollar works harder.
❖ Our advanced attribution modeling reveals how each channel contributes to and amplifies the others -- unlocking a full-funnel view of performance. This granular insight empowers smarter budget allocation and ensures every ad dollar is optimized for maximum return on investment.
Founding Partners
Paul Thau
Co-Founder & President
Paul’s career began at the forefront of digital transformation, where he helped major marketing organizations establish their first online footprints during the Internet’s formative years. His early work on the brand side laid the foundation for what would become a dynamic and influential career in advertising.
In 1999, Paul made the leap to the agency world, quickly rising to lead high-impact campaigns for a roster of Fortune 500 giants -- including American Express, Chase, Nestlé, Electronic Arts, Disney, and Kraft. His strategic vision and leadership played a pivotal role in scaling the agency’s capabilities, culminating in its acquisition by global holding company Omnicom in 2006 -- a milestone in both his career and the agency’s evolution.
Driven by an entrepreneurial spirit, Paul founded Winterbridge in 2008, a media buying agency known for its precision, agility, and results-driven approach. Today, Winterbridge serves a wide spectrum of clients across D2C, B2B, and Non-Profit sectors, helping brands navigate an increasingly complex media landscape with clarity and confidence.
Recognized as a thought leader in the marketing space, Paul has been a featured speaker at premier industry events including Ad-Tech, DMA, NEMOA, Adobe Summit, SXSW, Affiliate Summit, and the Association of National Advertisers (ANA), where he shares insights on media strategy, consumer behavior, and the future of advertising.
Outside of work, Paul is an avid traveler with a passion for exploring bucket-list destinations with his family. He also has a deep appreciation for stand-up comedy and enjoys discovering new voices in the world of humor.
George Mavros
Co-Founder & Managing Partner
George brings over 25 years of dynamic leadership experience spanning both brand-side and agency environments. Throughout his career, he has consistently delivered high-impact results by evaluating, launching, and scaling strategic partnerships and customer acquisition programs for top-tier advertisers across direct-to-consumer and B2B sectors. His ability to navigate complex ecosystems and drive growth has made him a trusted advisor to some of the most recognized names in the industry.
Known for his technical acumen and innovative mindset, George excels at crafting measurable, cost-effective solutions tailored to each client’s unique business objectives. His approach blends analytical rigor with creative problem-solving, ensuring that every initiative is both data-driven and strategically sound.
A consummate professional, George is deeply committed to excellence in execution. He is renowned for going above and beyond -- delivering exceptional service, actionable insights, and thoughtful recommendations at every touchpoint.
Outside the office, George enjoys spending time with family and friends, especially when it involves being on, in, or near the water. His passion for technology and nature mirrors the energy he brings to his professional life.