Salesforce announces data integrations with Google Analytics 360

A Google Attribution (and Attribution 360) readiness checklist

7 Reasons Why You Should Hire A Boutique Instead Of A Large Ad Agency

Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety

Programmatic: What is the real brand risk?

How Will AI Affect Marketing Efforts?

The Challenges of Reaching an Omnichannel Audience

Why Programmatic Advertising Delivers Results

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

5 Digital Marketing Tips To Increase Your Brand's Growth

eMarketer Releases New Programmatic Advertising Estimates

6 Critical Tips to Onboard & Engage New Customers

Why Brands Are Asking Agencies -- 'Do We Really Need All These People?'

Should you bother rewriting your search ads?

Why Retail Is Getting 'Experience' Wrong

Five winning plays for digital transformation

The Exact 3 Closing Words That Maximize Email Results

Email Marketing Testing That Actually Improves Return on Investment

Former GE CEO Jack Welch says leaders have 5 basic traits — and only 2 can be taught

8 levers to optimize your conversion funnel