Leadership Team

Our team consists of industry leaders with extensive experience in direct response marketing.

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Paul Thau

Co-Founder & President

Paul Thau provides clients with over 25 years of digital marketing and media buying experience in the B2C, B2B and non-profit verticals. Paul started his career on the client side in the early 90's and in 1999, launched a digital media division for a traditional agency where he managed the marketing and advertising campaigns for dozens of Fortune 500 marketing organizations.

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George Mavros

Co-Founder & Managing Partner

In the span of his 20+ year career, which includes both client and agency positions, George has successfully negotiated, launched, managed and optimized a countless number of digital media partnerships and customer acquisition programs for many large brands in both the direct-to-consumer and B2B verticals.


George encompasses a unique blend of mastery in digital media buying methodologies across a variety of customer acquisition channels, coupled with extensive knowledge in web technologies and multi-channel attribution tools. His "the client always comes first" approach and hands-on analytical experience provides our clients with a distinct perspective to help them effectively navigate what is regarded to be a complex landscape.


As a managing partner, George oversees a number of Winterbridge key accounts. He effectively manages the strategic allocation and execution of several multi-million dollar budgets and efficiently generates new customers to deliver maximum ROI/ROAS for our clients.

Connie Butler

Vice President

In her role as Vice President, Connie Butler spearheads the digital media and marketing strategy for a variety of clients, across verticals, introducing new channels and approaches to help clients grow while maintaining their target ROI.  In addition to her media planning/buying experience, Connie is also proficient in managing CRM strategies, creative development and database/landing page projects.  

Connie has worked on the agency and publisher side for such companies as Omnicom, Acxiom and USA Today and holds a Masters Degree from Columbia University in Strategic Communications.

Lori Swett

Senior Account Director

Lori brings over two decades of digital marketing experience and has also worked on both the agency and client sides. Before joining Winterbridge, Lori was the Director of Interactive Services at a leading direct marketing company specializing in list management. Prior to making her agency move, Lori was Senior Manager of Online Media at Scholastic, where she managed the web acquisition of new customers for the Disney, Nickelodeon and Random House brands and children’s book clubs and continuities division. While at Scholastic, Lori helped develop the Internet channel into the company’s largest and most profitable source of new leads and resulting new customers. In addition, she negotiated media deals with key affiliates and marketing partners.


Early in her career, Lori spent three years as an E-commerce Manager at Star Stuck, responsible for launching strategic partnerships with Internet retailer Amazon.com, and affiliate solutions provider, Linkshare, and five years at Outpost.com, managing a number of innovative marketing campaigns including their very successful affiliate program.

Elizabeth Frankel

Senior Director, Digital

Elizabeth is passionate about client services and client success. She provides her clients with over 15 years of digital marketing experience and has spent over 10 years partnering with some of the world’s biggest brands and helping them meet their growing digital needs.

Elizabeth started her career at Publisher’s Clearing House, working in the promotions department and as a member of The Prize Patrol. After leaving PCH, Elizabeth worked on the agency side, supporting a variety of large, enterprise clients. She has a proven track record as a leader, at one point managing a team of over 30. Elizabeth has an extensive CRM background and helps her clients develop email and digital marketing strategies that align with company goals. Her work has helped her clients exceed their revenue and growth targets year after year.

Larry Stevens

Director of New Business Development

Larry has over 20 years of digital sales experience, predominantly working with major publishing companies including Meredith, Hearst and Time Inc. He has held both management and senior sales positions, with outstanding achievements in revenue generation and providing custom integrated marketing solutions.  His experience and skill set has led to numerous large-scale partnerships with some of the world's leading brands.

Jason New

Senior Account Manager

Jason has over a decade of digital marketing expertise working with various Fortune 500 companies spanning the financial, hospitality and retail business sectors. Prior to joining Winterbridge, Jason worked with an industry leading ESP (Email Service Provider), ensuring successful email campaign execution for companies such as Hewlett Packard, Chase, Time Inc, Starwood Hotels, BMG, and the American Cancer Society.  Jason began his career as a programmer, and has worked his way through the ranks to become a senior account manager. 

Jaffrin Zico

Team Lead, Ad Operations

Jaffrin has over 10 years experience working in Ad Operations, Project Management, Technical Implementation and Reporting. He efficiently manages several cross-functional team members and oversees Winterbridge’s operational tasks on mission-critical projects and assignments.

Jaffrin's specialties include Ad Operations, Ad Servers, Ad Technologies, Tag Management, Project Management, Client Services and Troubleshooting & Technical Support